# The Secrets to a Successful Social Media Presence

Page: https://stenobird.com/podcast/fire-engineering-podcast-network-1075754/the-secrets-to-a-successful-social-media-presence
Text version: https://stenobird.com/podcast/fire-engineering-podcast-network-1075754/the-secrets-to-a-successful-social-media-presence.md
Podcast: [Fire Engineering Podcast Network](https://stenobird.com/podcast/fire-engineering-podcast-network-1075754)
Published: 2026-06-16T21:00:00+00:00
Episode link: https://fireengineeringpodcastnetwork.podbean.com/e/the-secrets-to-a-successful-social-media-presence/
Audio file: https://mcdn.podbean.com/mf/web/ja3ey9i9zhw9rff6/FE_-_20260616_-_Professional_Volunteer_Fire_Department9xvpx.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fire-engineering-podcast-network-1075754/episodes/the-secrets-to-a-successful-social-media-presence
Duration seconds: 4052

## Resource

Host Tom Merrill welcomes Rob Reardon to lay out practical social media strategies every fire department needs on this episode of Professional Volunteer Fire Department. Reardon, a former TV reporter turned fire chief, explains how departments use social platforms to build trust, recruit personnel, defend budgets, and control the narrative during incidents. They give concrete advice about how to engage your audience, what makes a good photo, and what tagging is all about.

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## Transcript

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