# 318: How Organizations Need to Change Their Narrative In Challenging Times

Page: https://stenobird.com/podcast/finding-brave-9725/318-how-organizations-need-to-change-their-narrative-in-challenging-times
Text version: https://stenobird.com/podcast/finding-brave-9725/318-how-organizations-need-to-change-their-narrative-in-challenging-times.md
Podcast: [Finding Brave](https://stenobird.com/podcast/finding-brave-9725)
Published: 2025-11-13T09:00:00+00:00
Episode link: https://findingbrave.libsyn.com/318-how-organizations-need-to-change-their-narrative-in-challenging-times
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/findingbrave/How_Organizations_Need_to_Change_Their_Narrative_In_Challenging_Times.mp3?dest-id=591402
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Duration seconds: 2531

## Resource

Everybody wants to believe in something, but the truth is, if you're a leader who shies away from asking tough questions, you're making it harder for people to believe in you. In this Finding Brave episode, we are joined by Matthew Pollard , known as the Rapid Growth Guy and storytelling expert responsible for five multi-million dollar business success stories. He is the author of The Introvert's Edge and has been featured in Forbes and listed by Global Gurus as one of the Top 30 Sales Professionals. In this conversation, we explore what it truly means to lead through authentic, compelling story, not spin. Matthew unpacks how great leaders don't just communicate vision; they shape a living narrative that helps their people see themselves in it. From uncovering the real problems beneath the surface, to crafting stories that evolve and help scale growth through the organization, Matthew shares a framework for growth rooted in empathy, iteration, and truth. We discuss how data can illuminate emotion, why so few leaders understand the why behind disengagement within their teams and workforces, and how fear often blocks the path to authenticity. Ultimately, Matthew shows that leadership isn't about control; it's about giving your people something real to believe in. In today's economy, leaders owe it to their teams to inspire growth and risk-taking, challenge the status quo, and use the power of a compelling story playbook to unite everyone behind a shared purpose they're proud to support. Key Highlights From This Episode: The role of leaders in shaping a strong narrative within their organizations. [04:00] Matthew's method of supporting leaders to identify key problems and tell their story. [06:52] How stories grow in impact through iteration and an organization-wide playb…

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