# Architectural Wealth Design and the "Henry" Client with Jason Sherr | Financial Planner Search

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Text version: https://stenobird.com/podcast/financial-planner-search-7777021/architectural-wealth-design-and-the-henry-client-with-jason-sherr-financial-planner-search.md
Podcast: [Financial Planner Search](https://stenobird.com/podcast/financial-planner-search-7777021)
Published: 2026-06-09T10:41:52+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/57326edad26f144052e87b6d0daa0bd14d37520118ef58f4b29cc8699414de4e/eyJlcGlzb2RlSWQiOiJjZGJmZTgxNi05NjZjLTQ2NjItYThkZS03NzI1MWNlODkzMWEiLCJwb2RjYXN0SWQiOiI1OTRkN2RiMS1kODZiLTQ4M2ItOTM3ZS05MTA0ZWY0MTUwNGQiLCJhY2NvdW50SWQiOiI2OTE3NjgzY2VhZjhjZjNjZTA0NWRmMmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExZWZmZmZkMzJlYjJjOTRmMDg5YTQ1L2dyZWdvcnktd2lsbmF1cy1zdHVkaW8tY29tcG9zZXItMjAyNi02LTJfXzE4LTgtMzEubXAzIn0=.mp3
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Duration seconds: 1685

## Resource

In this episode of Financial Planner Search , Jason Sherr, founder of Stratefi Wealth Management , explains how his background in architecture at UC Berkeley shaped his unique approach to "designing" financial plans. Jason views himself as the "quarterback" or Financial Director for his clients, ensuring that every piece of their financial life, from tax strategy to risk management, is coordinated so they can focus on what truly matters. He discusses the specific needs of "Henrys" (High Earners, Not Rich Yet), the importance of flat-fee planning for those still building their assets, and why retirement is a significant identity shift that requires more than just numerical preparation. Takeaways The Architectural Approach: Using design principles to build a plan that accounts for goals, existing structures, and future growth. Attitude Over Assets: Why finding the right "attitudinal fit" is more important for a long-term partnership than a specific net worth. Chapters 00:00 Introduction and the "Architecture" of Financial Planning 06:02 Client Acquisition, Onboarding, and the "Quarterback" Model 12:00 Understanding "Henrys" and the Mental Shift of Retirement 18:02 Practice Growth: Solving the CPA and Trust Attorney Shortage 24:08 Controlling the Controllables: Behavior and Relationship Management You can find them at: https://www.stratefiwealth.com/ If you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/

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