# Episode #030 – Mastering the Mental Game of Sales – The Psychology of a Sale by Forbes Lindsay

Page: https://stenobird.com/podcast/financial-affluence-podcast-7022989/episode-030-mastering-the-mental-game-of-sales-the-psychology-of-a-sale-by-forbes-lindsay
Text version: https://stenobird.com/podcast/financial-affluence-podcast-7022989/episode-030-mastering-the-mental-game-of-sales-the-psychology-of-a-sale-by-forbes-lindsay.md
Podcast: [Financial Affluence Podcast](https://stenobird.com/podcast/financial-affluence-podcast-7022989)
Published: 2025-09-20T12:20:36+00:00
Episode link: https://www.spreaker.com/episode/episode-030-mastering-the-mental-game-of-sales-the-psychology-of-a-sale-by-forbes-lindsay--67830783
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/67830783/episode_030_mastering_the_mental_game_of_sales_the_psychology_of_a_sale_by_forbes_lindsay.mp3
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Duration seconds: 782

## Resource

On this episode of the Financial Affluence Podcast, we explore the mental strategies behind successful selling, diving into key lessons from The Psychology of a Sale by Forbes Lindsay. Discover practical strategies such as leveraging auto-suggestion, cultivating the right mental attitude (courage, confidence, poise), and guiding your prospect’s decision-making using the Association of Ideas. Learn how these psychological tools can turn a casual conversation into a closed deal, especially in the context of life insurance sales—but applicable across any selling scenario. Become a supporter of this podcast: https://www.spreaker.com/podcast/financial-affluence-podcast--6306293/support .

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## Transcript

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