# On Christian Marketing w/ Chris Stadler (CrossPolitic One on One) [CrossPolitic Show]

Page: https://stenobird.com/podcast/fight-laugh-feast-usa-5063827/on-christian-marketing-w-chris-stadler-crosspolitic-one-on-one-crosspolitic-show
Text version: https://stenobird.com/podcast/fight-laugh-feast-usa-5063827/on-christian-marketing-w-chris-stadler-crosspolitic-one-on-one-crosspolitic-show.md
Podcast: [Fight Laugh Feast USA](https://stenobird.com/podcast/fight-laugh-feast-usa-5063827)
Published: 2026-06-08T20:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/app.dropwave.io/episode/76cf551e-4dc9-4724-aa18-3d60b779ef3c/on-christian-marketing-w-chris-stadler-crosspolitic-one-on-one.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/app.dropwave.io/episode/76cf551e-4dc9-4724-aa18-3d60b779ef3c/on-christian-marketing-w-chris-stadler-crosspolitic-one-on-one.mp3
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Duration seconds: 1942

## Resource

CrossPolitic One-on-One — Show Notes: Chris Stadler On this episode of CrossPolitic One-on-One, the Waterboy welcomes Chris Stadler, creative strategist, former University of Oregon instructor, and founder of chrisstadler.com, into the studio to talk about why most marketing fails to win hearts and minds — and how a disciplined, logical creative strategy process gives businesses, churches, and Christian institutions the tools to differentiate, build real meaning, and take the dominion mandate seriously in the marketplace. Chris breaks down his three-step process — positioning analysis, target audience recommendation, and the creative brief — and the Waterboy explains why your marketing department should be the biggest risk-taker in your company (and why your HR department might need to be fired). Timestamps 00:00 — Intro & sponsors 02:16 — Meet Chris Stadler: copywriter, professor, brand strategist 05:02 — What a creative strategy process actually does 08:09 — “Price is all your customers care about because you haven’t given them anything else to care about” 10:02 — Step 1: Positioning analysis — how do you match up? 20:56 — Step 2: Target audience — who cares? (Meet CrossPolitic’s “Sam”) 24:14 — How Bud Light skipped the process 25:01 — Step 3: The creative brief — why do they care? 26:39 — Why most companies should fire their marketing department 29:35 — Disney, GE, Cannondale & other case studies 31:38 — Fight Laugh Feast 2026 & closing Connect with Chris Stadler Website: https://chrisstadler.com Email: cstadler@chrisstadler.com Chris is also a member of the Business Makers Network — join at the link below.…

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