# #402: When Flower Sales Drop: What to Do Next

Page: https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880/402-when-flower-sales-drop-what-to-do-next
Text version: https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880/402-when-flower-sales-drop-what-to-do-next.md
Podcast: [Field and Garden with Lisa Mason Ziegler](https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880)
Published: 2026-07-07T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/lisa-ziegler0/episodes/402-When-Flower-Sales-Drop-What-to-Do-Next-e3lo8jf
Audio file: https://anchor.fm/s/361de60c/podcast/play/122478639/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-6%2F4add1382-2227-e0ee-d08b-931752bb008a.m4a
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JSON: https://stenobird.com/v1/public/podcasts/field-and-garden-with-lisa-mason-ziegler-1486880/episodes/402-when-flower-sales-drop-what-to-do-next
Duration seconds: 1975

## Resource

Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones. Mentions Book, The Flower Farmer by Lynn Byczynski Amy's Organic Garden on Instagram Rooster Pepper Seeds (for fall wreaths) The Flower Farmer Club , Presented by The Gardener's Workshop ⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠ The ⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers ⁠⁠⁠⁠⁠ , owner of ⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of ⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch ⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

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