# #382: 3 Steps to Fail as a Flower Farmer (Encore)

Page: https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880/382-3-steps-to-fail-as-a-flower-farmer-encore
Text version: https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880/382-3-steps-to-fail-as-a-flower-farmer-encore.md
Podcast: [Field and Garden with Lisa Mason Ziegler](https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880)
Published: 2026-02-17T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/lisa-ziegler0/episodes/382-3-Steps-to-Fail-as-a-Flower-Farmer-Encore-e3f68q8
Audio file: https://anchor.fm/s/361de60c/podcast/play/115597576/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-16%2F42c1bd05-9b9b-22eb-b4ef-701a3563db2c.m4a
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JSON: https://stenobird.com/v1/public/podcasts/field-and-garden-with-lisa-mason-ziegler-1486880/episodes/382-3-steps-to-fail-as-a-flower-farmer-encore
Duration seconds: 1777

## Resource

Today, I’m thrilled to share some important tips for anyone dreaming of starting a flower farming business. As I look back on my journey, I wish I had these resources when I started. This is about the three key steps that can lead to failure as a flower farmer. I’ve seen many passionate people vanish from the business, and it’s often due to skipping over some basic but crucial steps. I'd love to keep YOU from failing, and I hope these tips help you navigate the challenges of flower farming and keep your passion alive. ~Lisa Mentions ⁠⁠The Flower Farmer Club⁠⁠ , presented by The Gardener's Workshop ⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠ The ⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers ⁠⁠⁠⁠⁠ , owner of ⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of ⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch ⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

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