# Search Everywhere Optimisation: How E-commerce Brands Can Win Across Every Search Platform (James Dooley interviews Nathan Gotch)

Page: https://stenobird.com/podcast/fatrank-podcast-6917040/search-everywhere-optimisation-how-e-commerce-brands-can-win-across-every-search-platform-james-dooley-interviews-nathan-gotch
Text version: https://stenobird.com/podcast/fatrank-podcast-6917040/search-everywhere-optimisation-how-e-commerce-brands-can-win-across-every-search-platform-james-dooley-interviews-nathan-gotch.md
Podcast: [Fatrank Podcast](https://stenobird.com/podcast/fatrank-podcast-6917040)
Published: 2026-09-01T12:42:03+00:00
Episode link: https://fatrank.transistor.fm/617
Audio file: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/dc176f24/2679c6cb.mp3
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Duration seconds: 406

## Resource

James Dooley interviews Nathan Gotch on how e-commerce businesses can adopt Search Everywhere Optimisation to build brand visibility across traditional search, AI platforms, marketplaces and social video.

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## Transcript

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