# I Was Wrong About Diversification | Mistake Many Farmers & Ranchers Make (Ep. 358)

Page: https://stenobird.com/podcast/farming-without-the-bank-podcast-86470/i-was-wrong-about-diversification-mistake-many-farmers-ranchers-make-ep-358
Text version: https://stenobird.com/podcast/farming-without-the-bank-podcast-86470/i-was-wrong-about-diversification-mistake-many-farmers-ranchers-make-ep-358.md
Podcast: [Farming Without the Bank Podcast](https://stenobird.com/podcast/farming-without-the-bank-podcast-86470)
Published: 2026-06-12T10:00:00+00:00
Episode link: https://farmingwithoutthebank.libsyn.com/i-was-wrong-about-diversification-mistake-many-farmers-amp-ranchers-make-ep-358
Audio file: https://traffic.libsyn.com/secure/farmingwithoutthebank/FWTB_-_Ep._358_-_MJ_solo_Do_You_Diversify.mp3?dest-id=1182140
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/farming-without-the-bank-podcast-86470/episodes/i-was-wrong-about-diversification-mistake-many-farmers-ranchers-make-ep-358
Duration seconds: 1052

## Resource

Is diversifying your farm or ranch actually costing you money? In this episode of Farming Without the Bank, Mary Jo digs into a question that came up four times in one week: should you take your farm profits and diversify into real estate, rentals, or another business — or double down on what you already know? Mary Jo shares her own hard-learned lessons from managing Airbnbs, long-term rentals, and side businesses — and why she's now pulling back to focus on what she actually loves: agriculture and infinite banking. Plus, a real client story of a veterinarian who grew from $1.5M to $10M gross in just three years by staying in their lane. 📌 In this episode: 0:00 — The farm & ranch dilemma 1:00 — "People are making money… but assumptions get you in trouble" 2:00 — Mary Jo's personal diversification experiments (Airbnbs, rentals, chocolate) 3:30 — Why switching lanes costs more than you think 5:00 — The Airbnb hot tub story (and why one is enough) 7:00 — Diversifying WITHIN agriculture vs. into unknown territory 9:40 — $1.5M to $10M in 3 years: the case against diversification 11:30 — "Why would you not pour into that business?" 12:50 — The mower analogy: finding clarity in focused work 15:00 — "Stay in my lane, don't cross over lanes" Website: https://www.farmingwithoutthebank.com 💌 Email: maryjo@withoutthebank.com 💌 Email: john@withoutthebank.com

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## Transcript

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