# Why Trying to Sell to Everyone Is Killing Your Business

Page: https://stenobird.com/podcast/farm-small-farm-smart-881230/why-trying-to-sell-to-everyone-is-killing-your-business
Text version: https://stenobird.com/podcast/farm-small-farm-smart-881230/why-trying-to-sell-to-everyone-is-killing-your-business.md
Podcast: [Farm Small Farm Smart](https://stenobird.com/podcast/farm-small-farm-smart-881230)
Published: 2026-07-27T09:30:00+00:00
Episode link: https://farmsmart.libsyn.com/why-trying-to-sell-to-everyone-is-killing-your-business
Audio file: https://traffic.libsyn.com/secure/farmsmart/FSFS_Everything_to_Everyone.mp3?dest-id=557594
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/farm-small-farm-smart-881230/episodes/why-trying-to-sell-to-everyone-is-killing-your-business
Duration seconds: 1004

## Resource

When you try to be everything to everyone, you become nothing to anyone. The farm selling "fresh local vegetables" to whoever walks by is invisible. The farm known for the best salad mix in the county, or the only source of specialty greens for high-end restaurants, is the one people seek out and pay more for. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/farm-small-farm-smart-881230/episodes/why-trying-to-sell-to-everyone-is-killing-your-business/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/farm-small-farm-smart-881230/why-trying-to-sell-to-everyone-is-killing-your-business.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.