# How the Burberry Family Lost a British Fashion Icon

Page: https://stenobird.com/podcast/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577/how-the-burberry-family-lost-a-british-fashion-icon
Text version: https://stenobird.com/podcast/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577/how-the-burberry-family-lost-a-british-fashion-icon.md
Podcast: [Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies](https://stenobird.com/podcast/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577)
Published: 2026-06-28T15:52:25+00:00
Episode link: https://audio.fexingo.com/business/family-business-stories/episode-0080.mp3
Audio file: https://audio.fexingo.com/business/family-business-stories/episode-0080.mp3
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JSON: https://stenobird.com/v1/public/podcasts/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577/episodes/how-the-burberry-family-lost-a-british-fashion-icon
Duration seconds: 453

## Resource

Episode 80 of Family Business Stories with Fexingo: How the Burberry family built a 150-year-old British luxury house, then lost control during the 1990s expansion. Lucas and Luna walk through the generational decisions that diluted the family's stake—from the iconic trench coat to the check pattern overexposure, and the bitter takeover battle that ended family control. Specific numbers include the 1955 IPO that sold 30% of the company, the 1998 rights issue that pushed the family below 10%, and the near-collapse in 2020 before a private equity rescue. A cautionary tale about preserving identity while scaling. #Burberry #FamilyBusiness #Succession #LuxuryFashion #BritishHeritage #TrenchCoat #CheckPattern #RoseMarieBravo #ChristopherBailey #IPO #RightsIssue #PrivateEquity #BrandDilution #HeritageBrands #BusinessHistory #FexingoBusiness #BusinessPodcast #FamilyStories Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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