# “You have to decide who you’re not selling to” Charlotte Banning, CMO Monterro

Page: https://stenobird.com/podcast/fail-n-grow-3484972/you-have-to-decide-who-you-re-not-selling-to-charlotte-banning-cmo-monterro
Text version: https://stenobird.com/podcast/fail-n-grow-3484972/you-have-to-decide-who-you-re-not-selling-to-charlotte-banning-cmo-monterro.md
Podcast: [Fail n' Grow](https://stenobird.com/podcast/fail-n-grow-3484972)
Published: 2026-05-01T19:33:39+00:00
Episode link: https://fail-n-grow.simplecast.com/episodes/without-positioning-your-entire-organisation-loses-focus-charlotte-banning-cmo-monterro-41s6nw_Q
Audio file: https://cdn.simplecast.com/media/audio/transcoded/169de4f8-664d-49bc-b604-c4346c297e64/2e358619-f31c-49da-8d8b-2b37db95c11a/episodes/audio/group/51790dba-d3f9-4e3b-a9a4-919582b4f748/group-item/b1c9f7e6-4a2c-4433-a1dd-639659dfe3e1/128_default_tc.mp3?aid=rss_feed&feed=1Yaz2__f
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Duration seconds: 2070

## Resource

Intro 06:07 - Charlottes funniest work related f*ck up 08:18 - Todays topic: Positioning is crucial for Revenue Acceleration 31:34 - Outro

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## Transcript

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