# How to increase sales without hiring more reps, Theo Zätterström

Page: https://stenobird.com/podcast/fail-n-grow-3484972/how-to-increase-sales-without-hiring-more-reps-theo-z-tterstr-m
Text version: https://stenobird.com/podcast/fail-n-grow-3484972/how-to-increase-sales-without-hiring-more-reps-theo-z-tterstr-m.md
Podcast: [Fail n' Grow](https://stenobird.com/podcast/fail-n-grow-3484972)
Published: 2026-04-17T05:00:00+00:00
Episode link: https://fail-n-grow.simplecast.com/episodes/how-to-increase-sales-without-hiring-more-reps-theo-zatterstrom-j5QDhkPY
Audio file: https://cdn.simplecast.com/media/audio/transcoded/169de4f8-664d-49bc-b604-c4346c297e64/2e358619-f31c-49da-8d8b-2b37db95c11a/episodes/audio/group/1cdfbcd3-e3b3-40b5-b418-22dd7bba3017/group-item/5cff3eb2-53a4-4472-a61c-b67475b6b8d0/128_default_tc.mp3?aid=rss_feed&feed=1Yaz2__f
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JSON: https://stenobird.com/v1/public/podcasts/fail-n-grow-3484972/episodes/how-to-increase-sales-without-hiring-more-reps-theo-z-tterstr-m
Duration seconds: 2581

## Resource

Intro 09:41 - Work related f*ck up 14:12 - Today's topic: From guesswork to structured sales execution 43:15 - Outro

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## Transcript

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