# Don’t give a sh*t about your sales process, focus on your customers behavior" Mathias Härenstam Co-founder Salesonomics Page: https://stenobird.com/podcast/fail-n-grow-3484972/don-t-give-a-sh-t-about-your-sales-process-focus-on-your-customers-behavior-mathias-h-renstam-co-founder-salesonomics Text version: https://stenobird.com/podcast/fail-n-grow-3484972/don-t-give-a-sh-t-about-your-sales-process-focus-on-your-customers-behavior-mathias-h-renstam-co-founder-salesonomics.md Podcast: [Fail n' Grow](https://stenobird.com/podcast/fail-n-grow-3484972) Published: 2023-10-21T07:55:11+00:00 Episode link: https://fail-n-grow.simplecast.com/episodes/dont-give-a-sht-about-you-sales-process-focus-on-your-customers-behavior-mathias-harenstam-co-founder-salesonomics-sMkEdm19 Audio file: https://cdn.simplecast.com/audio/2e358619-f31c-49da-8d8b-2b37db95c11a/episodes/f5e30116-72f0-477e-96b3-f79042ce5ef3/audio/6ed69356-3761-45a8-8163-53a1213daf18/default_tc.mp3?aid=rss_feed&feed=1Yaz2__f Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/fail-n-grow-3484972/episodes/don-t-give-a-sh-t-about-your-sales-process-focus-on-your-customers-behavior-mathias-h-renstam-co-founder-salesonomics Duration seconds: 2655 ## Resource 00:21-05:13 Intro 05:14-06:43 Your favourite afterwork drink? 06:45-11:42 Mathias funniest work related f*ck 11:49-38:50 Today's topic - The buying journey and the actions you NEED to take 38:51-40:42 Source of inspiration 40:43-41:45 Mathias main challenges for Salesonomics 41:46-End Outro ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/fail-n-grow-3484972/episodes/don-t-give-a-sh-t-about-your-sales-process-focus-on-your-customers-behavior-mathias-h-renstam-co-founder-salesonomics/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/fail-n-grow-3484972/don-t-give-a-sh-t-about-your-sales-process-focus-on-your-customers-behavior-mathias-h-renstam-co-founder-salesonomics.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.