# Episode 66: Navigating Canada's Transformative Transfer Pricing Reforms

Page: https://stenobird.com/podcast/ey-transfer-pricing-roundup-6595051/episode-66-navigating-canada-s-transformative-transfer-pricing-reforms
Text version: https://stenobird.com/podcast/ey-transfer-pricing-roundup-6595051/episode-66-navigating-canada-s-transformative-transfer-pricing-reforms.md
Podcast: [EY Transfer Pricing Roundup](https://stenobird.com/podcast/ey-transfer-pricing-roundup-6595051)
Published: 2026-02-09T05:00:00+00:00
Episode link: https://20880d1f-90f6-438f-a416-f68457b78bb4.libsyn.com/episode-66-navigating-canadas-transformative-transfer-pricing-reforms
Audio file: https://traffic.libsyn.com/secure/20880d1f-90f6-438f-a416-f68457b78bb4/2409-86973_TPRU_Canada_Marlon-Alfred.mp3?dest-id=4053882
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JSON: https://stenobird.com/v1/public/podcasts/ey-transfer-pricing-roundup-6595051/episodes/episode-66-navigating-canada-s-transformative-transfer-pricing-reforms
Duration seconds: 1752

## Resource

Canada is entering a new era of transfer pricing regulation. With the federal government introducing sweeping amendments through the 2025 budget and Bill C‑15, businesses now face a far more substance‑driven, #OECD‑aligned framework. In the latest EY Transfer Pricing Roundup podcast episode, EY host and Financial Services Transfer Pricing leader Jonathan Thompson sits down with Marlon Alfred , a Transfer Pricing Partner from EY Canada, to break down what these changes mean in practice. Marlon shares insights on how taxpayers should approach delineation, documentation, and risk assessment under the new regime—and what multinationals should be doing now to stay ahead of the curve. 👉 Tune in to understand the impact, the opportunities, and the road ahead.

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## Transcript

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