# How curiosity-driven design transformed Axopar into a global brand

Page: https://stenobird.com/podcast/ey-nordic-fit-for-future-podcast-7077399/how-curiosity-driven-design-transformed-axopar-into-a-global-brand
Text version: https://stenobird.com/podcast/ey-nordic-fit-for-future-podcast-7077399/how-curiosity-driven-design-transformed-axopar-into-a-global-brand.md
Podcast: [EY Nordic Fit For Future Podcast](https://stenobird.com/podcast/ey-nordic-fit-for-future-podcast-7077399)
Published: 2026-01-20T23:01:00+00:00
Episode link: https://shows.acast.com/ey-nordics-fit-for-future-podcast/episodes/696768f4a21ac0bc135e7372
Audio file: https://sphinx.acast.com/p/open/s/670fd634b1e7b0e7e50ec2c5/e/696768f4a21ac0bc135e7372/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ey-nordic-fit-for-future-podcast-7077399/episodes/how-curiosity-driven-design-transformed-axopar-into-a-global-brand
Duration seconds: 3178

## Resource

Axopar Boats has redefined adventure boating by challenging industry conventions and embracing a global mindset from day one. Founded by Jan‑Erik Viitala, the company has grown into one of the world’s fastest‑growing boat brands. Join host Jessica Schmidt as she speaks with Jan‑Erik Viitala, EY Entrepreneur Of The Year Finland winner, and Juha Hilmola, EY Partner and national leader of the EY Entrepreneur Of The Year program in Finland. Together, they explore leadership, financial discipline, and what it takes to scale a business sustainably across borders. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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