# How Going More 'Niche' Led To Millions w/ Laura Higgins

Page: https://stenobird.com/podcast/expert-edge-podcast-358471/how-going-more-niche-led-to-millions-w-laura-higgins
Text version: https://stenobird.com/podcast/expert-edge-podcast-358471/how-going-more-niche-led-to-millions-w-laura-higgins.md
Podcast: [Expert Edge Podcast](https://stenobird.com/podcast/expert-edge-podcast-358471)
Published: 2026-09-01T11:30:00+00:00
Episode link: https://www.expertedgepodcast.com/blog/episode336
Audio file: https://traffic.libsyn.com/secure/expertedgepodcast/EE_336_mixdown.mp3?dest-id=1880480
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JSON: https://stenobird.com/v1/public/podcasts/expert-edge-podcast-358471/episodes/how-going-more-niche-led-to-millions-w-laura-higgins
Duration seconds: 3080

## Resource

You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing. But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage. In this episode of The Expert Edge, I sit down with Laura Higgins, who went from struggling with pricing and positioning to building a multi-seven-figure creative business. More importantly, she did it without losing the freedom, fun, or creativity that makes the work worth doing. Here's what most creatives don't realize: being good at your craft isn't enough. A photographer can take stunning photos. A designer can create beautiful work. An agency owner can deliver incredible results. But when it comes to pricing, selling, marketing, and building systems? Most creatives freeze. We talk about how Laura got the "niche slap" early on, shifted her entire positioning, and built a tiered system that serves creatives at every stage-from beginners to six-figure earners making $150K/month. What you'll learn: → Get the niche slap - Why serving everyone means helping no one (and how narrowing down changes everything) → Solve for what they don't want - Why negative positioning attracts better clients than positive promises → Build a tiered approach - How to serve different avatars at different revenue stages with different offers → Promise identity, not income - Why shifting from "make $30K/month" to "become this version of yourself" keeps clients longer → The creative business problem - Why photographers, designers, and agencies stay booked but broke → How to position yourself as the expert in the creative space → The benchmark that works (and why it matters for your pricing)…

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## Transcript

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