# Brock Weatherup. Secrets of Successful Sequels

Page: https://stenobird.com/podcast/exit-paradox-7495448/brock-weatherup-secrets-of-successful-sequels
Text version: https://stenobird.com/podcast/exit-paradox-7495448/brock-weatherup-secrets-of-successful-sequels.md
Podcast: [Exit Paradox](https://stenobird.com/podcast/exit-paradox-7495448)
Published: 2024-10-22T17:10:00+00:00
Episode link: https://www.exitparadox.com/podcast/brock-weatherup
Audio file: https://media.transistor.fm/36040db7/66995902.mp3
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JSON: https://stenobird.com/v1/public/podcasts/exit-paradox-7495448/episodes/brock-weatherup-secrets-of-successful-sequels
Duration seconds: 4060

## Resource

Ten years ago, Brock Weatherup sold his first company, Pet360.com, to PetSmart for $160 million. It took under five years to build. Since then, he’s had two more successful exits, but two years ago, his journey took an unexpected turn when a life-changing medical diagnosis reshaped his entire outlook. In this episode, Brock talks about the secrets behind his consistent success, what keeps him optimistic and gives him a sense of purpose, and how he cultivates relationships in both business and private life. _____________________________________________________ 00:00:00: Introduction 00:01:17: Brock's first company exit experience 00:03:02: Transition challenges after the exit 00:03:31: Acquisition by PetSmart and transition experience 00:06:00: Acquisition of PetCoach 00:07:45: Brock's role and relationship with PetCoach team 00:08:59: Insights on being a startup to grown-up stage founder 00:09:41: Brock's involvement in subsequent businesses 00:11:00: Selling Great Pet Care due to MS diagnosis 00:11:56: Diagnosis impact on priorities and motivations 00:13:09: Adjusting to life with MS 00:14:38: Post-exit reflections and personal journey 00:15:41: Engaging with the business community in new ways 00:16:27: Realignment of life and business perspectives 00:21:47: Reflections on Sharing Knowledge and Purpose 00:22:08: Importance of Meaningful Involvement and Family Time in Purpose 00:22:26: Daily Approach to Living Purposefully 00:24:10: Impact of Diagnosis on Relationships and Support System 00:26:07: Friends' Support During a Difficult Time 00:26:54: Tracing the Evolution from First Business to Present 00:27:03: Story of the First Business Failure 00:30:02: Lessons Learned from Business Failures 00:31:15: The Role of Investors and Ethics 00:35:59: Challenges of Transition…

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## Transcript

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