# The New Google PPC Playbook for Excavation and Septic Contractors Page: https://stenobird.com/podcast/excavation-septic-profits-podcast-6585522/the-new-google-ppc-playbook-for-excavation-and-septic-contractors Text version: https://stenobird.com/podcast/excavation-septic-profits-podcast-6585522/the-new-google-ppc-playbook-for-excavation-and-septic-contractors.md Podcast: [Excavation & Septic Profits Podcast®](https://stenobird.com/podcast/excavation-septic-profits-podcast-6585522) Published: 2025-11-21T17:01:19+00:00 Episode link: https://podcast.excavationmarketingpros.com/e/the-new-google-ppc-playbook-for-excavation-and-septic-contractors/ Audio file: https://mcdn.podbean.com/mf/web/v85kcca668hvyb8c/ppc-podcast.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/excavation-septic-profits-podcast-6585522/episodes/the-new-google-ppc-playbook-for-excavation-and-septic-contractors Duration seconds: 4087 ## Resource Scott breaks down the Google PPC system excavation and septic contractors use to get more qualified leads and book bigger projects. Simple, clear, and proven. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/excavation-septic-profits-podcast-6585522/episodes/the-new-google-ppc-playbook-for-excavation-and-septic-contractors/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/excavation-septic-profits-podcast-6585522/the-new-google-ppc-playbook-for-excavation-and-septic-contractors.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.