# Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

Page: https://stenobird.com/podcast/everything-they-don-t-tell-you-470849/why-not-you-build-the-business-everyone-wants-to-buy-adam-coffey
Text version: https://stenobird.com/podcast/everything-they-don-t-tell-you-470849/why-not-you-build-the-business-everyone-wants-to-buy-adam-coffey.md
Podcast: [Everything They Don't Tell You](https://stenobird.com/podcast/everything-they-don-t-tell-you-470849)
Published: 2026-01-20T12:00:00+00:00
Episode link: https://www.blueisthenewwhite.com/podcast
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/perceptionevolutionproject/Ep_012_Adam_Coffey_LIBSYN_FULL.mp3?dest-id=851468
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Duration seconds: 6016

## Resource

If you are building a company and feel like growth is getting harder, this episode is a reset. Adam Coffey is a veteran, former GE leader, and CEO who has built multiple companies for private equity, generating billions in exits. In this conversation, Adam breaks down the real CEO playbook: managing process not minutia, building leaders, setting a higher bar for growth, and how private equity actually works when it is done right. We cover: The shift from operator to conductor Why great leaders schedule real thinking time When to replace an underperformer The rule of 72 and why 10% growth is not enough How private equity creates the market founders sell into Why your first exit is not the finish line The "death of the click" and how AI is reshaping lead generation Connect with Adam: https://www.linkedin.com/in/adamecoffey/ Books: The Private Equity Playbook, Empire Builder, and more __ This episode is sponsored by OneAccord OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below. Start here: https://oneaccord.co/oasys/joshzolin

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## Transcript

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