# Ellen Rohr: The Money Lie Keeping Business Owners Broke

Page: https://stenobird.com/podcast/everything-they-don-t-tell-you-470849/ellen-rohr-the-money-lie-keeping-business-owners-broke
Text version: https://stenobird.com/podcast/everything-they-don-t-tell-you-470849/ellen-rohr-the-money-lie-keeping-business-owners-broke.md
Podcast: [Everything They Don't Tell You](https://stenobird.com/podcast/everything-they-don-t-tell-you-470849)
Published: 2026-05-26T15:02:00+00:00
Episode link: https://www.blueisthenewwhite.com/podcast
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/perceptionevolutionproject/etdty-episode023_-_Full_Audio_Episode.mp3?dest-id=851468
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JSON: https://stenobird.com/v1/public/podcasts/everything-they-don-t-tell-you-470849/episodes/ellen-rohr-the-money-lie-keeping-business-owners-broke
Duration seconds: 6597

## Resource

Most owners are not broke because they refuse to work hard. They are broke because they refuse to face the numbers. In this episode of Everything They Don't Tell You, Josh Zolin sits down with Ellen Rohr for a raw, practical conversation about the money side of business and the personal responsibility that comes with owning the numbers. Ellen breaks down why business is simpler than most owners make it, why sales, profit, and cash are the three numbers every owner needs to understand, and why "charge more than it costs" might be the uncomfortable truth that saves a business. Josh and Ellen also talk about self-esteem in the trades, pricing, leadership, cash flow, asking better questions, AI, and the identity shift required to stop operating from confusion and start leading from clarity. This episode is for the owner who is working hard, doing everything they were told to do, and still wondering why the money is not adding up. __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook

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## Transcript

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