# Why we rebranded and how to know if its time for you too!

Page: https://stenobird.com/podcast/everything-early-childhood-5387412/why-we-rebranded-and-how-to-know-if-its-time-for-you-too
Text version: https://stenobird.com/podcast/everything-early-childhood-5387412/why-we-rebranded-and-how-to-know-if-its-time-for-you-too.md
Podcast: [Everything Early Childhood](https://stenobird.com/podcast/everything-early-childhood-5387412)
Published: 2025-08-09T19:00:00+00:00
Episode link: https://www.platinumed.com.au/podcasts/everything-early-childhood/episodes/2149072212
Audio file: https://app.kajabi.com/podcasts/medias/2149072212.mp3
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JSON: https://stenobird.com/v1/public/podcasts/everything-early-childhood-5387412/episodes/why-we-rebranded-and-how-to-know-if-its-time-for-you-too
Duration seconds: 1098

## Resource

Why We Rebranded – The Honest Story Behind the Shift and how to know if its time for you too! After nine years, countless services transformed, and a business that’s evolved far beyond where it started, Platinum Education Group has stepped into a whole new chapter. In this episode, I’m pulling back the curtain on the real story behind our rebrand the moments that led to it, the challenges along the way, and the meaning behind every detail of our new look. This isn’t just about colours and logos. It’s about alignment, evolution, and stepping boldly into a brand that finally reflects who we are now not who we were when we started. I’m sharing: 💬 The truth bomb from a friend that made me realise I’d outgrown my old brand 🧶 The 6-month branding journey (including concepts that didn’t make the cut) 🎨 The meaning behind the blush pink, navy blue, handwriting, hand, and ball of yarn ✅ 5 signs it might be time for you to rebrand your child care business 🏡 Why this episode is the last one I’ll ever record from my home office — and what’s next for our new HQ and event space Whether you’re a child care business owner, director, or leader, this episode will inspire you to reflect on your own brand, your own growth, and what it might look like to step into your next season. 

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## Transcript

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