# Episode 171: People Don't Hire a Website... They Hire YOU | Mark Ainley

Page: https://stenobird.com/podcast/evernest-property-management-show-293499/episode-171-people-don-t-hire-a-website-they-hire-you-mark-ainley
Text version: https://stenobird.com/podcast/evernest-property-management-show-293499/episode-171-people-don-t-hire-a-website-they-hire-you-mark-ainley.md
Podcast: [Evernest Property Management Show](https://stenobird.com/podcast/evernest-property-management-show-293499)
Published: 2025-11-24T11:00:00+00:00
Episode link: https://traffic.libsyn.com/secure/300to3000/EPMEpisode171.mp3
Audio file: https://traffic.libsyn.com/secure/300to3000/EPMEpisode171.mp3?dest-id=2125187
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JSON: https://stenobird.com/v1/public/podcasts/evernest-property-management-show-293499/episodes/episode-171-people-don-t-hire-a-website-they-hire-you-mark-ainley
Duration seconds: 2759

## Resource

In this episode, Spencer Sutton sits down with Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast , to discuss how video, content, and authenticity build invaluable trust in today's market. You'll learn: How to build a local brand through storytelling Which data and metrics matter for growth (and what doesn't) Why your personality is the most powerful marketing tool at your disposal Masterful ways to leverage AI to improve your business, from hiring better players to closing more deals =================================== Connect with Matt, Spencer, and Gray at Evernest: Evernest.co Guest: Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast Link: Connect with Evernest Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!) Visit the Podcast Website: Evernest.co/podcasts Email the Show: podcast@evernest.co =================================== Production House: Flint Stone Media Copyright of Evernest 2025.

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## Transcript

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