# Episode 170: The 5 Reasons You Need to Create Video Content (Or Get Left Behind)

Page: https://stenobird.com/podcast/evernest-property-management-show-293499/episode-170-the-5-reasons-you-need-to-create-video-content-or-get-left-behind
Text version: https://stenobird.com/podcast/evernest-property-management-show-293499/episode-170-the-5-reasons-you-need-to-create-video-content-or-get-left-behind.md
Podcast: [Evernest Property Management Show](https://stenobird.com/podcast/evernest-property-management-show-293499)
Published: 2025-11-17T11:00:00+00:00
Episode link: https://traffic.libsyn.com/secure/300to3000/EPMEpisode170.mp3
Audio file: https://traffic.libsyn.com/secure/300to3000/EPMEpisode170.mp3?dest-id=2125187
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JSON: https://stenobird.com/v1/public/podcasts/evernest-property-management-show-293499/episodes/episode-170-the-5-reasons-you-need-to-create-video-content-or-get-left-behind
Duration seconds: 1934

## Resource

How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management. You'll learn: The five reasons why you need to be creating video content (and how to get started) How to generate trust via human anchors Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT How storytelling can help your BDMs close more deals with higher conversion rates =================================== Connect with Matt, Spencer, and Gray at Evernest: Evernest.co Link: Connect with Evernest Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!) Visit the Podcast Website: Evernest.co/podcasts Email the Show: podcast@evernest.co =================================== Production House: Flint Stone Media Copyright of Evernest 2025.

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## Transcript

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