# Why Do Clients Always Ask for "Wow Factor"?

Page: https://stenobird.com/podcast/event-planner-confessions-7037703/why-do-clients-always-ask-for-wow-factor
Text version: https://stenobird.com/podcast/event-planner-confessions-7037703/why-do-clients-always-ask-for-wow-factor.md
Podcast: [Event Planner Confessions](https://stenobird.com/podcast/event-planner-confessions-7037703)
Published: 2025-09-02T10:00:08+00:00
Episode link: https://www.spreaker.com/episode/why-do-clients-always-ask-for-wow-factor--67556807
Audio file: https://api.spreaker.com/download/episode/67556807/audio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/event-planner-confessions-7037703/episodes/why-do-clients-always-ask-for-wow-factor
Duration seconds: 1526

## Resource

Every client wants the “wow factor” but what does that actually mean? Cara Pratt, Ashley Currin, and Samantha Monroe get real about the most overused (and least understood) phrase in the industry: wow factor. What do clients actually mean when they ask for it? And how often are planners left chasing an illusion that blows the budget and misses the mark? From the psychology behind the ask to how to deliver lasting impact instead of fleeting spectacle, the team unpacks how to shift the conversation from “wow” to “why it matters.” Connect with us:Event Planner Confessions → https://www.linkedin.com/showcase/event-planner-confessions 🔔 Love the podcast? Don’t forget to subscribe and rate us! 📧 Want to work with us? Find out more at csi-dmc.com

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## Transcript

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