# 5 Event Strategy Problems Nobody's Naming

Page: https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/5-event-strategy-problems-nobody-s-naming
Text version: https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/5-event-strategy-problems-nobody-s-naming.md
Podcast: [EVENT ABOUT IT: Event Marketing, Strategy & Business Growth](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343)
Published: 2026-06-19T04:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/eventaboutit/episodes/5-Event-Strategy-Problems-Nobodys-Naming-e3kh7v6
Audio file: https://anchor.fm/s/101f02740/podcast/play/121200038/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-8%2F425768908-44100-2-4be65466e654d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/5-event-strategy-problems-nobody-s-naming
Duration seconds: 809

## Resource

The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author and innovation keynote speaker Diana Kander joins host Megan Martin to diagnose five stagnant event strategy problems nobody in the industry is naming out loud, and the curiosity question that breaks each one open. If you're building an event-led growth strategy, leading a marketing team, or running B2B events that need to drive measurable pipeline, this is the diagnostic you didn't know you needed. What You'll Learn Why "the biggest threat to your event isn't failure. It's the success you stopped questioning." The one question that turns flat sponsor renewals into new logo growth Why an attendee NPS of 72 every single year isn't a win, it's a warning sign How to design a day-three draw before you lose the room Why a 4.5-out-of-5 session score is the worst feedback you can get What Snoop Dogg's business model teaches the events industry about staying relevant decade after decade About Diana Kander Diana Kander is a New York Times bestselling author of All In Startup and The Curiosity Muscle, with her new book Get Curious and Grow available now. She came to the U.S. as a refugee from the Soviet Union at age eight, became a Georgetown-trained attorney, founded around ten companies, served as a senior fellow at the Kauffman Foundation, and is one of the most-booked innovation and curiosity keynote speakers in the country. Connect with Diana: Website: dianakander.com LinkedIn: https://www.linkedin.com/in/dianakander/ Instagram: @dianakander About Your Host Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping…

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