# EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Page: https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343
Text version: https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343.md
RSS feed: https://anchor.fm/s/101f02740/podcast/rss
Official site: https://www.eventaboutitpodcast.com
Author: Megan Martin
Episodes: 69

## Resource

Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343
Markdown: https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343.md

## Episodes
- [Can You Vibe Code Your Way to Real Event Technology?](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/can-you-vibe-code-your-way-to-real-event-technology) — 2026-09-25T04:00:00+00:00
- [Should Your Event Team Report to Demand Gen Instead of Marketing?](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/should-your-event-team-report-to-demand-gen-instead-of-marketing) — 2026-09-18T04:00:00+00:00
- [Which Four Numbers Do Executives Actually Want From Your Event?](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/which-four-numbers-do-executives-actually-want-from-your-event) — 2026-09-11T04:00:00+00:00
- [The Event ROI Question Every CRO Asks and Nobody Preps For](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/the-event-roi-question-every-cro-asks-and-nobody-preps-for) — 2026-09-04T04:00:00+00:00
- [Event Creator Programs: Are You Paying for Reach, Content, or Influence?](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/event-creator-programs-are-you-paying-for-reach-content-or-influence) — 2026-08-21T04:00:00+00:00
- [The Event Content Lifecycle Nobody Teaches You](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/the-event-content-lifecycle-nobody-teaches-you) — 2026-08-14T04:00:00+00:00
- [Wi-Fi Disaster That Broke The Event Strategy](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/wi-fi-disaster-that-broke-the-event-strategy) — 2026-08-07T04:00:00+00:00
- [Is Everything You Know About Gen Z at Events Wrong?](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/is-everything-you-know-about-gen-z-at-events-wrong) — 2026-07-31T04:00:00+00:00
- [Trust is Broken. Cvent bet a billion it isn’t](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/trust-is-broken-cvent-bet-a-billion-it-isn-t) — 2026-07-24T04:00:00+00:00
- [When Events Become a GTM Motion, Not Just Marketing](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/when-events-become-a-gtm-motion-not-just-marketing) — 2026-07-17T04:00:00+00:00
- [How to Turn Event Data Into Buying Signals](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/how-to-turn-event-data-into-buying-signals) — 2026-07-10T04:00:00+00:00
- [How to Innovate Without Inventing](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/how-to-innovate-without-inventing) — 2026-06-26T04:00:00+00:00
- [5 Event Strategy Problems Nobody's Naming](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/5-event-strategy-problems-nobody-s-naming) — 2026-06-19T04:00:00+00:00
- [AFTER SHOW: How to Measure Event ROI Without Faking It](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/after-show-how-to-measure-event-roi-without-faking-it) — 2026-06-12T04:00:00+00:00
- [What Actually Drives Pipeline at B2B Events](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/what-actually-drives-pipeline-at-b2b-events) — 2026-06-04T16:00:00+00:00
- [After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/after-show-event-roi-relationship-capital-did-she-actually-cancel-christmas) — 2026-05-22T04:00:00+00:00
- [Your Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/your-attendee-experience-is-being-graded-by-someone-who-never-filled-out-your-survey) — 2026-05-15T04:00:00+00:00
- [The Business Side of Events Nobody Talks About with Stuart Ruff-Lyon](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/the-business-side-of-events-nobody-talks-about-with-stuart-ruff-lyon) — 2026-05-08T04:00:00+00:00
- [When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/when-hackers-hold-your-conference-for-ransom-with-stuart-ruff-lyon) — 2026-05-05T15:46:41+00:00
- [Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/why-great-exposure-is-the-biggest-lie-in-events-with-beth-nydick) — 2026-04-24T04:00:00+00:00
- [What No One Tells Speakers About Surviving the Stage with Beth Nydick](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/what-no-one-tells-speakers-about-surviving-the-stage-with-beth-nydick) — 2026-04-17T04:00:00+00:00
- [The Missing Link Between Event Content and Sponsor Renewals](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/the-missing-link-between-event-content-and-sponsor-renewals) — 2026-04-10T04:00:00+00:00
- [The Real Reason Your Event Content Never Gets Used](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/the-real-reason-your-event-content-never-gets-used) — 2026-04-03T04:00:00+00:00
- [22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/22-after-show-the-event-marketing-question-ceos-should-be-asking-with-devin-bramhall) — 2026-03-27T14:00:00+00:00
- [22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall](https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/22-why-event-content-fails-and-what-actually-drives-growth-with-devin-bramhall) — 2026-03-20T14:00:00+00:00

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