# How A Free Bottle Of Whiskey Established A Billion Dollar Brand (The Jack Daniel's Story)

Page: https://stenobird.com/podcast/evan-carmichael-believe-unlocking-your-true-potential-7782439/how-a-free-bottle-of-whiskey-established-a-billion-dollar-brand-the-jack-daniel-s-story
Text version: https://stenobird.com/podcast/evan-carmichael-believe-unlocking-your-true-potential-7782439/how-a-free-bottle-of-whiskey-established-a-billion-dollar-brand-the-jack-daniel-s-story.md
Podcast: [Evan Carmichael - Believe: Unlocking Your True Potential](https://stenobird.com/podcast/evan-carmichael-believe-unlocking-your-true-potential-7782439)
Published: 2026-07-17T16:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG3593818749.mp3?updated=1778670118
Audio file: https://traffic.megaphone.fm/VG3593818749.mp3?updated=1778670118
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Duration seconds: 3389

## Resource

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ Jack Daniel was a man who believed in the power of a simple thank you. Even though he stood only 5 foot 2 inches tall, his heart for his community and his workers was massive. In his town of Lynchburg, Tennessee, people called him the donations man because he was always helping schools and churches. He treated his employees like family members instead of just workers. He knew that if you take care of your people, they will take care of the business. ✎ This video shows how a 100-year-old tradition called Good Friday started at the Jack Daniels distillery. Every month on payday, workers like George Green received a free bottle of Old Number 7 Tennessee Whiskey as a gift. Jack learned how to make this famous whiskey from a man named Nearest Green. Even during a time of great division in the South, Jack respected talent and treated everyone with kindness. He built a culture of appreciation that helped his company grow into a global brand that still exists today. ✎ You will also learn about the persistence of Henry Ford and the grit of Jack Ma. Henry Ford failed at five different car companies before he finally created the Model T and changed how the world moves. Jack Ma was rejected from 30 different jobs, including a role at KFC, before he started Alibaba in his small apartment. These stories prove that failure is just a chance to start again more intelligently. If you want to build a legacy, you have to value your people and never give up on your big vision. ✎ To get more details on all the research and studies mentioned in this video check out the articles below: https://www.jackdaniels.com/ageGat…

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