# Asics Spins Off Onitsuka Tiger

Page: https://stenobird.com/podcast/europe-news-today-2-min-news-the-daily-news-now-7498547/asics-spins-off-onitsuka-tiger
Text version: https://stenobird.com/podcast/europe-news-today-2-min-news-the-daily-news-now-7498547/asics-spins-off-onitsuka-tiger.md
Podcast: [Europe News Today | 2 Min News | The Daily News Now](https://stenobird.com/podcast/europe-news-today-2-min-news-the-daily-news-now-7498547)
Published: 2026-06-10T08:34:32+00:00
Episode link: https://api.fastcast.ai/audio/c975b0b4-c9ee-466c-86f4-d41e68a08fbb.mp3
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Duration seconds: 102

## Resource

Asics is spinning off its wildly successful Onitsuka Tiger brand into its own company starting January 1st, aiming to accelerate decisions and boost global competitiveness. The retro sneaker line, fueled by Japan’s tourism boom, a weaker yen, and massive European demand, has become Asics’ highest-margin category — and its breakout moment came in 2003 when Uma Thurman wore them in “Kill Bill.” Strategists say the move makes perfect sense, letting Onitsuka Tiger thrive independently while strengthening Asics’ overall momentum as shares soar and profits forecast record highs. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/e33f21de92019f6c

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