# From Getting Scammed to Building a Unicorn

Page: https://stenobird.com/podcast/eu-startups-podcast-987009/from-getting-scammed-to-building-a-unicorn
Text version: https://stenobird.com/podcast/eu-startups-podcast-987009/from-getting-scammed-to-building-a-unicorn.md
Podcast: [EU-Startups Podcast](https://stenobird.com/podcast/eu-startups-podcast-987009)
Published: 2026-06-25T09:12:32+00:00
Episode link: https://eu-startups.podigee.io/175-from-getting-scammed-to-building-a-unicorn
Audio file: https://audio.podigee-cdn.net/2529858-m-562bf66201090df535498636f385a56f.mp3?source=feed
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JSON: https://stenobird.com/v1/public/podcasts/eu-startups-podcast-987009/episodes/from-getting-scammed-to-building-a-unicorn
Duration seconds: 1991

## Resource

Join us for a conversation with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn. Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of digital commerce, AI, and sustainable retail - and his close brush with a scammer! In this interview, Tarek reflects on his entrepreneurial roots, the evolution of ABOUT YOU, and the strategic shifts shaping e-commerce today. He also explores the role of AI, the balance between personalisation and sustainability, and how ABOUT YOU fits into the broader ecosystem of modern commerce infrastructure.

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## Transcript

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