# The Real Reason Estheticians Don't Grow Their Business

Page: https://stenobird.com/podcast/estheticians-in-business-7299876/the-real-reason-estheticians-don-t-grow-their-business
Text version: https://stenobird.com/podcast/estheticians-in-business-7299876/the-real-reason-estheticians-don-t-grow-their-business.md
Podcast: [Estheticians in Business](https://stenobird.com/podcast/estheticians-in-business-7299876)
Published: 2026-08-06T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/allyson-steinberg/episodes/The-Real-Reason-Estheticians-Dont-Grow-Their-Business-e3n1nc4
Audio file: https://anchor.fm/s/102c39cd8/podcast/play/123837252/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-6%2F429312226-44100-2-d7bc2f6bbe45b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/estheticians-in-business-7299876/episodes/the-real-reason-estheticians-don-t-grow-their-business
Duration seconds: 1079

## Resource

Have you ever posted on Instagram, gone to one networking event, or sent one email and thought, well, that didn't work? Same. This week I'm telling you why that's the wrong question entirely. I got real with you guys about my 75 Strong challenge, my postpartum body, and why I picked the stair stepper three times a week instead of quitting when everything else got hard. And then I connected it to the thing that's actually holding your business back: you're judging strategies after one try instead of giving them a real shot. One Instagram post won't change your business. A hundred and fifty might. One email won't build trust. Fifty-two might. One networking event won't get you referrals. Forty might. I also finally admit out loud what my actual ROI was from my BNI group (spoiler, it's a lot), and why it took six months of feeling like nothing was happening before it clicked. If you've ever quit something in your business because it "wasn't working," this episode is for you. Don't quit. Modify. Keep going. Episode description (Apple/Spotify): Most estheticians don't fail because their strategy is wrong, they fail because they quit before one strategy had enough time to work. In this episode, Allyson breaks down the compound effect of consistency in an esthetics business: why one Instagram post, one email, or one networking event will never move the needle, but showing up week after week for a year will. Using her own postpartum fitness challenge and a specific $1,000-to-$15,000 networking ROI story, she makes the case for staying in the game long enough to see results, and gives you a challenge to try for the next year. Links: Join Estheticians in Business Membership: [ link ] Estheticians in Business Facebook Group: [ link ] Follow @estheticiansinbusiness on Instagram: […

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