# Ammarah Ahmed: Turning UX, CRO and Behavioural Psychology Into Business Growth

Page: https://stenobird.com/podcast/entrepreneurship-101-7621662/ammarah-ahmed-turning-ux-cro-and-behavioural-psychology-into-business-growth
Text version: https://stenobird.com/podcast/entrepreneurship-101-7621662/ammarah-ahmed-turning-ux-cro-and-behavioural-psychology-into-business-growth.md
Podcast: [Entrepreneurship 101](https://stenobird.com/podcast/entrepreneurship-101-7621662)
Published: 2026-08-19T07:12:31+00:00
Episode link: https://entrepreneurship-101.simplecast.com/episodes/ammarah-ahmed-turning-ux-cro-and-behavioural-psychology-into-business-growth-pbe3vAX9
Audio file: https://pscrb.fm/rss/p/prefix.jamgate.io/w4nm-qqb4-pv/r/injector.simplecastaudio.com/2a37a3a4-d0a8-4f96-bacb-7e4a4f459550/episodes/46fd3486-0faa-4e53-b855-279f43dedc97/audio/128/default.mp3?aid=rss_feed&awCollectionId=2a37a3a4-d0a8-4f96-bacb-7e4a4f459550&awEpisodeId=46fd3486-0faa-4e53-b855-279f43dedc97&feed=HNJw59BL
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JSON: https://stenobird.com/v1/public/podcasts/entrepreneurship-101-7621662/episodes/ammarah-ahmed-turning-ux-cro-and-behavioural-psychology-into-business-growth
Duration seconds: 1746

## Resource

Ammarah Ahmed Founder, CRO Expert, Ex-Operator in Tech Ammarah Ahmed spent 10 years inside some of the largest growth platforms in the region. Delivery Hero, Foodpanda, Talabat, and Daraz, across MENA and 15 countries. The kind of roles where you own the outcome, not just the recommendation. In 2022, she started Precision Consulting on the side while still in those jobs. Earlier in 2025, she went full-time. It is a boutique CRO and UX consultancy, and the thing that drives it is something she kept seeing across every platform she worked in: businesses leaving revenue on the table not because their product was broken, but because nobody had looked hard enough at how people were actually moving through it. 120+ funnels audited. A 4.9 rating and 90+ founder reviews. She brings a behavioural psychology lens to conversion work, and it shows in the results. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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## Transcript

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