# Whatnot Co-Founder and CEO Grant LaFontaine on Scaling with Live Selling

Page: https://stenobird.com/podcast/entrepreneurs-on-fire-389136/whatnot-co-founder-and-ceo-grant-lafontaine-on-scaling-with-live-selling
Text version: https://stenobird.com/podcast/entrepreneurs-on-fire-389136/whatnot-co-founder-and-ceo-grant-lafontaine-on-scaling-with-live-selling.md
Podcast: [Entrepreneurs on Fire](https://stenobird.com/podcast/entrepreneurs-on-fire-389136)
Published: 2026-05-11T08:30:00+00:00
Episode link: https://entrepreneuronfire.libsyn.com/whatnot-co-founder-and-ceo-grant-lafontaine-on-scaling-with-live-selling
Audio file: https://traffic.libsyn.com/secure/entrepreneuronfire/Grant_LaFontaine_3.5.26.mp3?dest-id=100507
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JSON: https://stenobird.com/v1/public/podcasts/entrepreneurs-on-fire-389136/episodes/whatnot-co-founder-and-ceo-grant-lafontaine-on-scaling-with-live-selling
Duration seconds: 1730

## Resource

Grant LaFontaine is the co-founder and CEO of Whatnot, the largest live shopping platform in North America, the U.K., and Europe, which lets anyone transform their passion into a business. Top 3 Value Bombs 1. Success often comes down to two things: being willing to put in the hard work and being willing to be wrong so you can learn and improve. 2. Live selling works because it combines entertainment, trust, discovery, and community into one buying experience. 3. Consistency and authenticity not being a perfect entertainer; are what help live sellers build six-figure businesses. Check out the website and explore live selling streams - Whatnot Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com . 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days. Revenued - Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com/fire . ZipRecruiter - Find candidates who really want YOUR job - on ZipRecruiter. Try it for free at ZipRecruiter.com/fire . Meet your match on ZipRecruiter.

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## Transcript

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