# Matthew Shollar on Transcend Cruises and a New Model for Purpose Driven Travel

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Text version: https://stenobird.com/podcast/entrepreneurs-executives-eccentrics-7071894/matthew-shollar-on-transcend-cruises-and-a-new-model-for-purpose-driven-travel.md
Podcast: [Entrepreneurs, Executives, & Eccentrics](https://stenobird.com/podcast/entrepreneurs-executives-eccentrics-7071894)
Published: 2026-02-09T13:30:00+00:00
Episode link: https://www.spreaker.com/episode/matthew-shollar-on-transcend-cruises-and-a-new-model-for-purpose-driven-travel--69886934
Audio file: https://api.spreaker.com/download/episode/69886934/417621247_44100_2_d665a50b29cea.mp3
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Duration seconds: 1870

## Resource

In this conversation, Matthew Shollar, founder of Transcend Cruises, discusses the innovative concept of a B2B cruise line that focuses on providing customized experiences for private groups rather than individual consumers. He explains the challenges faced in the traditional cruise industry and how his company addresses these issues through unique ship designs, branding opportunities, and a focus on client needs. The discussion also covers the current operations, future plans for new ships, and the overall business model that sets Transcend Cruises apart from competitors. Takeaways Transcend Cruises is the world’s first entirely B2B cruise line. The company focuses on private group departures, not individual sales. Customization and branding are key elements of the cruise experience. The ships are designed to accommodate various group needs and preferences. Transcend Cruises aims to simplify the charter process for clients. The company is building new ships tailored for group experiences. Sustainability and wellness are integral to the cruise offerings. The business model allows for higher margins compared to traditional cruise lines. Transcend Cruises operates internationally, catering to diverse markets. The future vision includes expanding the fleet and enhancing client experiences. Today’s guest, Matthew Shollar, can be found online at: Website: https://transcendcruises.com/ LinkedIn: https://www.linkedin.com/in/matthew-shollar-930925/ Your host, Scott Turman, can be found online at: BrightRay Publishing: https://brightray.com/ Entrepreneur Website: https://scottturman.com/⁠⁠⁠ LinkedIn: https://www.linkedin.com/in/scottturman/⁠ Keywords Transcend Cruises, B2B cruise line, luxury travel, river cruising, branding, custom experiences, travel industry, innovative ship…

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