# How a distributor used AI-driven dynamic pricing for quick ROI

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Text version: https://stenobird.com/podcast/enterprise-apps-unpacked-6295394/how-a-distributor-used-ai-driven-dynamic-pricing-for-quick-roi.md
Podcast: [Enterprise Apps Unpacked](https://stenobird.com/podcast/enterprise-apps-unpacked-6295394)
Published: 2025-12-29T10:00:00+00:00
Episode link: https://erpconfab.podbean.com/e/how-a-distributor-used-ai-driven-dynamic-pricing-for-quick-roi/
Audio file: https://mcdn.podbean.com/mf/web/nbi7nnr4zwcx7iq9/EnterpriseAppsUnpacked2025-11.mp3
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JSON: https://stenobird.com/v1/public/podcasts/enterprise-apps-unpacked-6295394/episodes/how-a-distributor-used-ai-driven-dynamic-pricing-for-quick-roi
Duration seconds: 1737

## Resource

Dynamic pricing is an increasingly popular agentic AI application that showcases AI's advantages over humans in certain tasks. In seconds, AI can analyze customer histories and external data to optimize price quotes without turning off customers. Such labor-intensive work can take salespeople minutes to complete, and they often have biases that cause them to miss opportunities. AI-driven dynamic pricing tools perform the analysis quickly and dispassionately, which is helping to make salespeople more productive and boosting profits. In this episode, we explore an electrical distributor's use of an Infor ERP dynamic pricing tool, the work that went into developing and deploying it, the challenges, and lessons learned. Featuring: David Magee, CTO and CISO, Turtle In today's episode, we'll also cover: Turtle's revenue and margin improvements from using the tool. Why optimizing prices is so important for large distributors. How the Infor AI goes beyond analytics. The role of Infor's data science team. References: Infor offers process mining, automation in CloudSuite ERP Infor debuts AI agents to tackle industry specific tasks Case study on Infor website To learn more about enterprise applications, check out Search ERP.

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