# The Truth About Starting Your Own Consultancy (It's Not What You Think) | Kristen Hayer

Page: https://stenobird.com/podcast/empowerher-the-multi-income-woman-podcast-6940893/the-truth-about-starting-your-own-consultancy-it-s-not-what-you-think-kristen-hayer
Text version: https://stenobird.com/podcast/empowerher-the-multi-income-woman-podcast-6940893/the-truth-about-starting-your-own-consultancy-it-s-not-what-you-think-kristen-hayer.md
Podcast: [EmpowerHer: The Multi-Income Woman Podcast](https://stenobird.com/podcast/empowerher-the-multi-income-woman-podcast-6940893)
Published: 2025-02-26T07:23:07+00:00
Episode link: https://www.spreaker.com/episode/the-truth-about-starting-your-own-consultancy-it-s-not-what-you-think-kristen-hayer--64579150
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/64579150/riverside_copy_of_kristen_priya_feb_24_2025_001_priya_verma_s_studio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/empowerher-the-multi-income-woman-podcast-6940893/episodes/the-truth-about-starting-your-own-consultancy-it-s-not-what-you-think-kristen-hayer
Duration seconds: 3194

## Resource

Thinking about starting your own consultancy? Before you take the leap, there are a few things nobody tells you upfront. In this episode, Priya sits down with Kristen Hayer — expert in building and scaling high-impact go-to-market teams across customer success, sales, enablement, and operations. Kristen brings a rare perspective that bridges both acquisition and retention, having led teams through major growth phases, digital transformations, and customer journey redesigns at mission-driven tech companies. Together they get real about what it actually takes to build a successful consultancy — why it's far from a passive, work-from-anywhere dream, how to find your unique niche, and why comparison is the biggest trap entrepreneurs fall into. What you'll learn: How to identify your niche and stand out in a crowded market The mindset shifts you need before launching your consultancy How to build scalable go-to-market functions that drive real revenue Why bridging customer success and sales is a game-changer for growth How to stop comparing yourself and focus on your own journey Whether you're just considering the leap or already planning your exit — this episode will help you go in with eyes wide open. Become a supporter of this podcast: https://www.spreaker.com/podcast/empowerher-the-multi-income-woman-podcast--6169709/support .

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## Transcript

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