# 340. How to Win the Pricing Conversation Before the CMA

Page: https://stenobird.com/podcast/empire-building-513351/340-how-to-win-the-pricing-conversation-before-the-cma
Text version: https://stenobird.com/podcast/empire-building-513351/340-how-to-win-the-pricing-conversation-before-the-cma.md
Podcast: [Empire Building](https://stenobird.com/podcast/empire-building-513351)
Published: 2026-09-07T09:30:12+00:00
Episode link: http://empirebuildingpodcast.com/
Audio file: https://audio4.redcircle.com/episodes/cf6fe3e2-98e8-4dbd-ab0e-243b7caca956/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/empire-building-513351/episodes/340-how-to-win-the-pricing-conversation-before-the-cma
Duration seconds: 1589

## Resource

What if the pricing conversation was won before you ever opened the CMA? This week, we're bringing you inside Keller Williams Mega Camp, where Sarah Reynolds shares the six keys her team uses to help sellers make empowered decisions about one of their biggest assets. After serving more than 12,000 families, Sarah has learned that telling sellers what to do isn't enough. We have to educate them. She breaks down how to uncover a seller's real why, reframe list price as a marketing strategy, help sellers think like buyers, and understand why active listings matter just as much as past sales. We also talk about how time on market can steal equity and how showings and offers give us the signals we need to listen to the market instead of arguing with it. The goal is to make the CMA confirmation, not confrontation. When sellers understand the strategy before they see the numbers, we can stop battling over price and start working together toward what matters most to their family. Take these six keys into your next seller conversation, educate first, and choose impact. Resources: Read SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Dave Jenks, and Jay Papasan Check out Her Best Life: www.herbestlife.com Learn more about Empire Circle Connect on Instagram: Seychelle Van Poole: @seychellevp Sarah Reynolds: @sarahreynoldsoji Wendy Papasan: @wendypapasan Kymber Lovett-Menkiti: @kymbermenkiti Tiffany Fykes: @tiffanyfykes Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee…

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## Transcript

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