# 67 – Alyx Coble-Frakes: Profits in Flow: Building a Business and Life Aligned with Your Flow

Page: https://stenobird.com/podcast/embracing-flow-6710823/67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow
Text version: https://stenobird.com/podcast/embracing-flow-6710823/67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow.md
Podcast: [Embracing Flow](https://stenobird.com/podcast/embracing-flow-6710823)
Published: 2025-07-16T04:05:00+00:00
Episode link: https://embracing-flow.simplecast.com/episodes/e67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow-ePP6uJZ9
Audio file: https://cdn.simplecast.com/audio/9e187f4b-2be8-4cb1-9296-3ba9f142e049/episodes/991aeab1-b11c-4ac9-82ef-f91a2909563b/audio/3f38a809-7683-48fe-ae97-4aebdf8181f8/default_tc.mp3?aid=rss_feed&feed=iddlVpAh
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JSON: https://stenobird.com/v1/public/podcasts/embracing-flow-6710823/episodes/67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow
Duration seconds: 2721

## Resource

In this eye-opening episode of Embracing Flow, Heather welcomes Alyx Coble-Frakes—CEO and founder of The Agenda Period app—to share how aligning with her menstrual cycle helped her increase profits, deepen her self-awareness, and spark a femtech movement. From her unforgettable first-period story (complete with a cardboard tampon applicator!) to tracking ovulation and discovering her sales patterns, Alyx walks us through the "big magic" moments that led her to build a product line and platform around cyclical living. You'll also hear about her latest venture, Ritual—a revolutionary line of cycle-aware perfumes designed to work with your hormones, not against them. Whether you're new to cycle syncing or already obsessed with living in flow, this conversation will inspire you to rethink productivity, scent, self-care, and success.

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## Transcript

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