# Dropping Lead Costs From $16 to $8 And The Real Game of Marketing

Page: https://stenobird.com/podcast/embodied-ceo-419378/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing
Text version: https://stenobird.com/podcast/embodied-ceo-419378/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing.md
Podcast: [Embodied CEO](https://stenobird.com/podcast/embodied-ceo-419378)
Published: 2026-03-31T09:00:00+00:00
Episode link: https://hirshmarketingunderground.libsyn.com/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing
Audio file: https://traffic.libsyn.com/secure/hirshmarketingunderground/790-embodied-podcast.mp3?dest-id=761449
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JSON: https://stenobird.com/v1/public/podcasts/embodied-ceo-419378/episodes/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing
Duration seconds: 1356

## Resource

In today's episode, I'm sharing a behind-the-scenes look at what it really takes to navigate curveballs in business and marketing. I open up about recent launches that didn't perform perfectly out of the gate and how I used data to pivot quickly, refine messaging, and improve results. I walk you through how I evaluate metrics like cost per lead, click-through rates, and conversions, and how I decide whether something needs small optimizations or a full repositioning. This episode is about embracing the refinement process, trusting both data and intuition, and understanding that success in business isn't about getting it right the first time, it's about how you respond and adapt.

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## Transcript

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