# Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER

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Text version: https://stenobird.com/podcast/embedded-executive-podcast-523260/embedded-executive-embedded-application-development-needn-t-be-complicated-segger.md
Podcast: [Embedded Executive Podcast](https://stenobird.com/podcast/embedded-executive-podcast-523260)
Published: 2026-08-26T14:00:00+00:00
Episode link: https://www.buzzsprout.com/280498/episodes/19693665-embedded-executive-embedded-application-development-needn-t-be-complicated-segger.mp3
Audio file: https://www.buzzsprout.com/280498/episodes/19693665-embedded-executive-embedded-application-development-needn-t-be-complicated-segger.mp3
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JSON: https://stenobird.com/v1/public/podcasts/embedded-executive-podcast-523260/episodes/embedded-executive-embedded-application-development-needn-t-be-complicated-segger
Duration seconds: 1013

## Resource

One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself. I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.

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## Transcript

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