Episode

Local Breweries Navigate FIFA Trademarks

Podcast
El Paso News Today | 2 Min News | The Daily News Now!
Published
Jun 16, 2026
Duration seconds
108
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Summary

FIFA’s iron grip on its World Cup brand means even local businesses can’t just slap “World Cup” on their events—no matter how patriotic. In Waxahachie, Texas, brewery owner Richard Womack and fellow entrepreneurs pivoted creatively, launching the “Waxahachie Giving Cup,” a local restaurant showdown where teams represent nations, raise funds for charity, and dodge trademark landmines by ditching official FIFA terms. With trademark lawyers confirming FIFA’s aggressive digital monitoring, these small-town heroes prove you can still celebrate the global tournament—with flags, flair, and legal safety. The final winner will be announced July 19. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: [email protected] This is an automated, high-level news summary based on public reporting. Report issues to [email protected]. View sources & latest updates: https://sources.thednn.ai/bcde32fe2eefda0e