# Sales Holidays Are Free Money For Ecommerce Stores. Here’s The Playbook

Page: https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750/sales-holidays-are-free-money-for-ecommerce-stores-here-s-the-playbook
Text version: https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750/sales-holidays-are-free-money-for-ecommerce-stores-here-s-the-playbook.md
Podcast: [Ecommerce Paradise Podcast](https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750)
Published: 2026-09-06T03:50:16+00:00
Episode link: https://podcast.ecommerceparadise.com/e/sales-holidays-are-free-money-for-ecommerce-stores-here-s-the-playbook/
Audio file: https://mcdn.podbean.com/mf/web/k7lnm7g2nx41ij18/yt_video_NSo2kRnITeY_kmhpn4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-paradise-podcast-5927750/episodes/sales-holidays-are-free-money-for-ecommerce-stores-here-s-the-playbook
Duration seconds: 272

## Resource

Sales holidays are some of the easiest money you will make all year, and most store owners either ignore them or blast their whole list and wonder why nothing converts. In this one I walk through exactly how I run a sales holiday promo: the coupon setup, the pre-launch email, the segmentation that keeps your deliverability healthy, and the retargeting that picks up everybody who was already on the edge of buying.Labor Day is happening right now, so we are running 20% off everything at Ecommerce Paradise. That covers the digital products, the supplier directory, the templates and spreadsheets, the turnkey done for you business in a box, all the scaling services, and my private coaching programs.Use coupon code LABORDAY20 at https://shop.ecommerceparadise.com Sale ends midnight, September 8.What you will learn in this video:How to pick the discount and the extras that push fence sitters over the edge How to set your coupon code with a start time and an expiration time How to point every email at the exact products people already looked at The pre-launch email that primes your list a day before the sale opens Why the rest of your sale emails should only go to people who clicked How to prep 2 to 3 weeks out so every sales holiday is already builtChapters:0:00 Why sales holidays print money 0:38 Where to run the campaign: Klaviyo, Meta, YouTube, warm outreach 1:02 Set your coupon code start and expiration times 1:15 Send emails straight to the products they viewed 1:30 The pre-launch email that sets up the whole sale 2:05 Stack the abandoned checkout email with it 2:25 Only email the clickers for the rest of the sale 2:55 Why blasting your whole list kills your deliverability 3:18 Our Labor Day sale: 20% off everything 4:02 Prep 2 to 3 weeks before every sales holiday 4:22…

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