# The Xero Shoes 10x Growth Story with Steven Sashen

Page: https://stenobird.com/podcast/ecommerce-masterplan-412804/the-xero-shoes-10x-growth-story-with-steven-sashen
Text version: https://stenobird.com/podcast/ecommerce-masterplan-412804/the-xero-shoes-10x-growth-story-with-steven-sashen.md
Podcast: [eCommerce MasterPlan](https://stenobird.com/podcast/ecommerce-masterplan-412804)
Published: 2026-01-12T00:15:43+00:00
Episode link: https://ecommercemasterplan.com/xero-shoes-steven-sashan-podcast/
Audio file: https://pdst.fm/e/audio4.redcircle.com/episodes/e64bfa7b-950e-4572-98f7-944fdbdf714c/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/the-xero-shoes-10x-growth-story-with-steven-sashen
Duration seconds: 2423

## Resource

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million. Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth. Hit PLAY to hear: How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup 🔥 The real reason they moved from WooCommerce to Shopify (and what went wrong 👀) Why “best practices” are often bad practices — and what Steven tests instead 📊 The surprising truth about wholesale vs. DTC and where real scale actually comes from 🚀 How Xero Shoes got NBA + WNBA players training in their footwear 🏀 The product philosophy that fuels their growth: make shoes that truly change lives 👣 Key timestamps to dive straight in: [05:00] "Data-Driven, Opinion-Free Marketing" [09:07] Platform Choice Doesn't Drive Conversion [11:42] "Website Launch: A Workable Rush" [14:56] "Scaling Footwear Through Retail Doors" [16:39] Global Privacy Challenges Expand [21:34] "Life-Changing Shoes Inspire Basketball Innovation" [23:39] "Impact of Barefoot-Inspired Footwear" [25:40] Listen to Steven’s Top Tips! Full episode notes here: https://ecmp.info/577 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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