# How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein

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Text version: https://stenobird.com/podcast/ecommerce-masterplan-412804/how-sticking-to-one-core-product-drove-project-repat-s-12m-ecommerce-success-with-nathan-rothstein.md
Podcast: [eCommerce MasterPlan](https://stenobird.com/podcast/ecommerce-masterplan-412804)
Published: 2026-04-20T00:15:47+00:00
Episode link: https://ecommercemasterplan.com/project-repat-returns-podcast/
Audio file: https://pdst.fm/e/audio4.redcircle.com/episodes/70ee2c80-726e-44c2-be2a-a58c4083ce02/stream.mp3
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Duration seconds: 1707

## Resource

Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations. Hit PLAY to hear: How they built a $12M eCommerce brand by not launching new products 🚫 The “triple down” strategy that turned one idea into long-term success 💡 Why trust is the #1 factor driving conversions (and how to build it fast) 🔐 The “nice nagging” email strategy that turns procrastinators into customers 📩 What really happened to their business after Apple’s iOS changes 📉➡️📈 How Meta’s new algorithm helps small brands find the right customers 🎯 Key timestamps to dive straight in: [06:00] "T-Shirts Into Memory Blankets" [07:19] "Turning T-Shirts Into Memories" [10:48] Remote Team Dynamics. [15:40] "T-Shirt Prep & Deadlines" [18:30] Women Athletes & Trust Building [20:46] Listen to Nathan’s Top Tips! Full episode notes here: https://ecmp.info/591 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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