# How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Page: https://stenobird.com/podcast/ecommerce-masterplan-412804/how-seep-scaled-ecommerce-growth-to-10m-meta-ads-retention-hero-product-strategy-with-ed-hamilton
Text version: https://stenobird.com/podcast/ecommerce-masterplan-412804/how-seep-scaled-ecommerce-growth-to-10m-meta-ads-retention-hero-product-strategy-with-ed-hamilton.md
Podcast: [eCommerce MasterPlan](https://stenobird.com/podcast/ecommerce-masterplan-412804)
Published: 2026-03-09T00:15:11+00:00
Episode link: https://ecommercemasterplan.com/seep-ed-hamilton-growth-podcast/
Audio file: https://pdst.fm/e/audio4.redcircle.com/episodes/dc7a796e-3ec6-44b9-9f2e-5aac4ce3612c/stream.mp3
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Duration seconds: 1944

## Resource

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. Hit PLAY to hear: How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 The hero product strategy that powers customer acquisition (and why it works) How to balance Meta performance with smarter channel diversification The retention playbook for products with a long repurchase cycle Why founder stories can outperform polished brand ads How to grow faster by focusing on lifetime value—not just new customers 📈 Key timestamps to dive straight in: [05:44] "Dragon’s Den Success Momentum" [07:19] "Growth Beyond Customer Acquisition" [11:56] "Embracing Hero Product Strategy" [14:01] Driving Repurchases Through Storytelling [17:05] Diversify Advertising Beyond Meta [23:07] Listen to Ed’s Top Tips! Full episode notes here: https://ecmp.info/585 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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