# From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé

Page: https://stenobird.com/podcast/ecommerce-masterplan-412804/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj
Text version: https://stenobird.com/podcast/ecommerce-masterplan-412804/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj.md
Podcast: [eCommerce MasterPlan](https://stenobird.com/podcast/ecommerce-masterplan-412804)
Published: 2026-05-11T00:15:19+00:00
Episode link: https://ecommercemasterplan.com/moyu-b2b-growth-podcast/
Audio file: https://pdst.fm/e/audio4.redcircle.com/episodes/6501570b-a10a-4e49-a267-50b103d1964b/stream.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj
Duration seconds: 1817

## Resource

Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity. Hit PLAY to hear: How Moyu turned everyday customers into high-value B2B clients 💼 The exact shift that helped them scale to €1.5M revenue 🚀 Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️ The smart (and cheaper) way they’re expanding internationally 🌍 How sampling and real-world experiences are driving sales 🤝 The simple process fixes saving them hours of wasted time every week ⏳ Key timestamps to dive straight in: [04:42] Balancing current projects and development [07:30] Streamlining quoting and retail growth [11:53] Promoting the notebook via sampling [13:35] Corrugated stone paper packaging [17:31] Challenges of international expansion [21:24] Flexible work arrangements for agents [23:28] Listen to Roel’s Top Tips! Full episode notes here: https://ecmp.info/594 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/ecommerce-masterplan-412804/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.