# Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)

Page: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/your-shopify-store-might-be-selling-at-a-loss-and-your-inventory-is-why
Text version: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/your-shopify-store-might-be-selling-at-a-loss-and-your-inventory-is-why.md
Podcast: [eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection](https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471)
Published: 2026-04-14T19:01:40+00:00
Episode link: https://ecommercefastlane.com/podcast/episode-455/
Audio file: https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/3f6643fe/ac0cd5b3.mp3
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Duration seconds: 2634

## Resource

Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down: Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes it How inventory accuracy now directly affects Google Shopping placement and AI product discovery How to connect Shopify, Amazon, B2B wholesale, and POS in one central system—without replacing your tech stack Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-455/

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