# Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

Page: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/your-roas-is-lying-to-you-how-profit-first-marketing-actually-works
Text version: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/your-roas-is-lying-to-you-how-profit-first-marketing-actually-works.md
Podcast: [eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection](https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471)
Published: 2026-04-07T20:01:12+00:00
Episode link: https://ecommercefastlane.com/podcast/episode-454/
Audio file: https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/3fa63c2c/91a29dbb.mp3
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Duration seconds: 2255

## Resource

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify

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