# How First-Party Shopify Data Cuts Meta Ad CAC by 30%

Page: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/how-first-party-shopify-data-cuts-meta-ad-cac-by-30
Text version: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/how-first-party-shopify-data-cuts-meta-ad-cac-by-30.md
Podcast: [eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection](https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471)
Published: 2026-05-12T20:28:24+00:00
Episode link: https://ecommercefastlane.com/podcast/episode-459/
Audio file: https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/25c13da3/175abe64.mp3
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Duration seconds: 2125

## Resource

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions Why first-party Shopify data beats pixel tracking now that privacy changes have weakened ad signals How brands are seeing 30% lower CPA and 70% ROAS lifts in days, not months Whether you're doing $1M years or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-459/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify

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## Transcript

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