# Why Your Creative Isn’t Converting (And What to Fix First)

Page: https://stenobird.com/podcast/ecommerce-evolution-743223/why-your-creative-isn-t-converting-and-what-to-fix-first
Text version: https://stenobird.com/podcast/ecommerce-evolution-743223/why-your-creative-isn-t-converting-and-what-to-fix-first.md
Podcast: [eCommerce Evolution](https://stenobird.com/podcast/ecommerce-evolution-743223)
Published: 2026-02-27T15:00:00+00:00
Episode link: http://ecommerceevolution.libsyn.com/podcast
Audio file: https://episodes.captivate.fm/episode/3d2995b6-c28e-432b-baa4-dac5e84c73f8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-evolution-743223/episodes/why-your-creative-isn-t-converting-and-what-to-fix-first
Duration seconds: 2875

## Resource

Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance. From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to building ads that scale without “fatigue” — this episode is a masterclass in understanding why customers actually buy. If you’re a DTC founder, CMO, or operator tired of launching more ads without improving results, this conversation will recalibrate how you think about copy, positioning, and brand personality. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters: (00:00) Intro (05:05) Nate’s origin story, and why storytelling became a “performance lever” (07:40) Selling the story behind the materials (10:30) Customer motivation deep dive: status, identity, and gift-giving (15:05) Creative quantity vs quality (19:05) Finding the real “why”: research methods (23:10) Brand as “personality” (30:10) Testing surprises + valence/intensity framework (37:15) Practical frameworks: adjective formula — Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Nate’s LinkedIn: https://www.linkedin.com/in/natelagos Adapt Naturals: https://adaptnaturals.com Original Grain: https://www.originalgrain.com/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McK…

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